Web user experience is the next critical investment that businesses need to consider in 2021 since 70% of businesses fail due to mediocre UX. In other words, having a good UX for your website can help you make your business stand out from the competition, deliver customers an intuitive and enjoyable experience, and thus, improve conversions.
Let’s take a quick look at the most important 10 reasons you should invest in a website’s UI/UX design and how hiring a web designer can help improve your business.
User Interface vs. User Experience - An Often Misunderstood Term
UI (user interface) is the design that goes into how an end-user will interact with the website. It includes all of the buttons, menus, and other design elements shown to the end-user.
UX (user experience) is about how an end-user feels when interacting with your app. It includes animations, responsiveness, the end user's initial impression when they open the site, etc.
UX is a more sustainable and holistic perspective to the product. It considers the person's needs, requirements, and other aspects that may have an impact on the use of the product and the resulting experience.
UI, on the other hand, focuses more on the aesthetics of a website. UI makes sure that the product is easy to use for everyone by considering their individual needs and abilities.
The difference between UI and UX design boils down to the focus of each discipline: UI focuses more on usability, whereas UX focuses more on sustainability.
10 Reasons to Invest in UI/UX
Increase Sales and Market Share
Experiments show that customers make up their minds about a company's services within 15 seconds of landing on the website. A UI/UX design is the first touchpoint, and it determines buyers' impressions of the company and its services.
Consumers are becoming more demanding and want to feel like they matter, but more importantly, they want to feel like it's worth their time and money for them to use your product again. The only way you can do this is through good UI/UX design that's intuitive and easy to understand. If you fail at this, you risk your users leaving quickly or never coming back.
Decrease Bounce Rates
A poorly designed UX can deter visitors from revisiting a website, leading to the dreaded "bounce rate." This is when someone visits your website, views one or two pages, and then leaves without engaging with your business or buying anything.
Users often make an immediate judgment about a website based on its appearance. If they feel that it's poorly designed, they may not explore it further, leading to higher bounce rates. By investing in UI/UX design, you can improve your site's appearance and subsequently decrease bounce rates.
Customer Retention
The design of a website or an app can make or break it. It is necessary to hire web designers—If you want the most out of your website. A UI/UX designer can develop a design that will captivate the user's attention and make them stay on your site for hours.
A website with a poor UI/UX will not attract new customers and will have difficulty retaining the existing ones. Companies that invest in UI/UX design often see an increase in customer retention.
Decreased Development Costs
The most important benefit of investing in UI/UX is that it helps to reduce development costs by eliminating the need for extensive visual changes on many pages of a site. Many businesses hire web designers to increase their conversion rates. It is a cost-effective way for companies to increase revenue in a competitive market.
Experts advise businesses with small budgets to invest in UI/UX because it provides the best ROI and reduces development costs. Investing in usability and user satisfaction has been proved to increase net profits and revenue by increasing customer lifetime value (CLV).
Removes Burden from Customer Support
It's important to hire freelance web designers as it can help you reduce your customer support costs. A good UI/UX design ensures that the customers can easily find what they're looking for without any assistance from customer service agents. A good user interface will help guide customers, reducing confusion and preventing customers from calling in customer support too frequently.
Good UI/UX Supports SEO
If you have a good UI/UX design, visitors will be drawn to your site and stay on your site longer. This will support SEO efforts because you will have an easier time getting website traffic that converts into customers. Similarly, if you have a website that is not designed for mobile users, it will result in lower rankings on Google.
Good UI/UX design can also convert potential customers into buyers because they are not bombarded by frustrating elements that cause them to leave your site immediately. Some examples include complex navigational elements or colors users can't see well.
As designers intend on making the best possible user experience for any given project, a good user experience can ultimately improve SEO.
Improve Conversion Rate
One of the most important concepts in marketing is Conversion Rate. It is the measure of how many visitors turn into leads or sales. The higher the conversion rate, the more leads you can expect to be generated for your business.
User Interface and User Experience are two of the most crucial factors in determining the success of a product. If your product's UI and UX are not up to the mark, your conversion rate is bound to below. The Conversion rate increases when the interface is intuitive and navigation is straightforward.
Better Reviews
Users will give a better review of your website if you invest in user experience and design. You can start by identifying who your target customer is and what they care about. Then use this information to make the site more responsive and compelling for them. This will improve their experience and potentially increase conversion rates as well as your revenue.
Investing in UI/UX design is beneficial is because it can increase user engagement with your website or application. Suppose you are not satisfied with your current website or app experience. In that case, you should bring in a professional UX designer to help you improve these aspects of your company’s platform.
Avoid Project Failure
Investing in UI/UX is an important step that should be taken before starting on a project or any new product development. Not doing so can lead to costly mistakes down the road as well as project failures. Without a good design, the project will most likely fail.
It is important to hire web designers who will take their time understanding the needs of your target audience and put together a plan for how these needs will be met throughout the entire process of designing.
10. Increase Business Intelligence
Business Intelligence is the process of gathering and analyzing data to help businesses make better decisions. UI/UX can help organizations measure their success, improve marketing channels, improve customer engagement, and provide valuable customer feedback.
UI/UX not only improves a company’s business intelligence but also provides an opportunity to better market their product or service, engage with customers on a more personal level, and get valuable feedback from the people who purchase their goods.
How Web Designers Can Help You Out
The web designer's responsibility is to create a design that can effectively promote a company's products or services to its target audience to generate revenue. They are responsible for creating layouts and interfaces that are visually appealing, easy to use, and navigate.
Companies hire web designers to craft customer experience. They are responsible for defining the overarching look and feel of a digital product. Professional UI/UX designers use principles like minimalism, flat design, responsive layouts, and typography to create an easy-to-use interface for seamless navigation through the site or app.
When building a website, it is crucial to hire a web designer because they're the ones who will know how to put together an interface that is both aesthetically pleasing and functional. A good web designer can make your website more usable by creating an intuitive, attractive, and simple interface for it.
To Wrap Up
It is clear that UI/UX design has become necessary for the success of any website. Companies are looking for designers who can help make their brand memorable, build trust with users, and increase revenue through increased conversion rates on their websites. If you're not sure whether or not your website needs a Web Designer, take a look at some of these reasons listed above to see if they apply to you.