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Freelance Social Media Marketing Expert vs. Agency - Who to Choose?

  • 05 September, 2021
Freelance Social Media Marketing Expert vs. Agency - Who to Choose?

Have you ever felt like you're juggling tens of thousands of things and keeping a number of plates spinning at once? There are so many things to take care of that it sometimes seems as though the days aren't long enough.

Making sure you have an extremely powerful social media marketing strategy is one of the most essential aspects of generating your brand’s voice in the industry and a good reputation.

Over 3.6 billion individuals use social media globally, with that figure expected to rise to 4.41 billion by 2025.

Since social media continues to grow in popularity, hiring a social media marketing expert to formulate and implement a strong marketing strategy.

Who you choose to shape your marketing strategy will make all the difference. Should you hire a freelance social media marketing expert or a marketing agency to get the best social media and marketing services?

Well, that's a debatable topic but the answer heavily depends on your business and its objectives. Without a question, each of these choices serves a function, and each has its benefits and drawbacks.

But how can you know which option would be the most beneficial to your business? Keep reading to find out.

Choosing Between a Freelancer and A Digital Agency is Difficult

hire a social media expert

There are heaps of options available on the internet (literally never-ending). Simply type in “social media marketing expert” or “digital marketing agency” on the Google search bar, and you'll get 827,000,000 results (as of today). 

That's a little too much to start sorting through.

And then there's your business niche – marketing isn't a one-size-fits-all approach. 

Some marketing freelancers may have all the knowledge in the world when it comes to fashion, but have little knowledge of the healthcare or technology industries.

Before we head on to discern the pros and cons of both options, let’s look into this principle. 

What Is More Important to You: Cheap, Fast, Or Good?

hiring a social media expert

Do you know this adage that there's cheap, fast, and good in every purchase? But, you can only have two of those qualities at a time.

When it comes to hiring a social media expert or an agency, this concept holds true. As opposed to employing an agency, hiring a freelancer has the benefit of being very cost-effective. 

Hiring an agency, on the other hand, is usually safer, but it is also a lot costlier. The job will be good and quick, but it will not be cheap.

So, while choosing whether to hire a freelancer or an agency, consider your priorities first.

Freelancer Vs Digital Agency: The Basics

best social media marketing services

Let's take a step back and get some basics out the way for those of you who are just getting started with this.

A freelance social media marketing expert is an independent marketing consultant that has most likely worked for a large business in the past offering services on their own.

Freelancing is becoming more popular. According to a recent survey, 34% of the workforce currently work as freelancers as their primary or secondary source of income. Over half of the US workforce is projected to be independent freelancers by 2027.

A digital agency is a bigger group of marketing experts controlled by a traditional hierarchical structure in which marketers are often unable to choose their projects and are assigned a set of expected goals.

There's no denying that not all businesses have the same requirements, which is why this isn't an easy choice to make.

Pros & Cons of Freelancer Vs. Social Media Marketing Agency

social media and marketing services

Here are some pros and cons for freelancers versus a digital agency.

  1. Affordability

‍Freelancer

‍Pro: A freelancer will not expect a full-time, in-house salary and will instead charge on a project or hourly basis. Because they work on their own schedule, freelancers are much more flexible than their counterparts: in-house employees.

Employing an agency will cost you much more than hiring a freelancer. If your business does not have a large budget, you should hire a freelance social media expert.

Con: Some freelancers may offer extremely cheap rates for social media and marketing services and this may have an impact on their work quality. Hence, you should look into their relevant portfolio and client reviews to make an informed choice. 

Agency

Pro: A digital marketing agency might promise you high-quality work but this quality comes with a huge price.  The costs of developing their strategies and their depth of knowledge are reflected in their service charges.

Con: A digital agency has huge overheads. They usually operate in rented spaces and hire graphic designers, creatives, and other specialists, all of whom come at a high cost.

  1. Skills

Freelancer 

Pro: Freelancers are generally multi-talented individuals. Most freelancers do not begin their careers just like that. They most likely have worked for a number of businesses before choosing to work independently.

Different projects from multiple clients bring them valuable insight into different industries and business models. 

If you hire a freelancer who is specialized in social media, you can expect them to have experience working with a variety of companies in the field of social media marketing.

This provides them with a wider perspective on marketing and how they see the corporate world. 

When choosing a freelancer, look for someone who specializes in meeting your specific requirements, whether it's website development, SEO, or social media. You may also choose someone who has worked in your industry before.

Con: Finding a freelancer with a wide variety of specialized skills may be difficult, which means you may need to look harder. This may be a time-consuming task. 

Agency

Pro: When you hire a social media marketing agency, you'll receive a team of seasoned marketers with a diverse set of skills. You won't have to explain your vision to them, and they'll all be on the same page about what works best for your company.

Con: You won't be able to choose who you work with. The digital agency assigns a marketer to your company, who is typically chosen at random depending on the size of your company.

If you're a larger business, you could be assigned a dedicated social media marketer. A smaller company, on the other hand, is more likely not to be provided with a dedicated individual.

  1. Overall Service

‍Freelancer

Pro: Freelancers are self-employed, and their reputation is crucial to their success. They'll certainly offer great services and ensure that your requirements are fulfilled. It is in the freelancer's best advantage to press for outcomes.

After all, they want you to refer their services to other businesses. They're also excellent communicators since they're accustomed to explaining marketing lingo to small companies, which don't always have the same background as bigger corporations.

Con: Because freelancers usually work remotely, they may disappear without a trace. But, if you use a reliable freelance marketplace to get the best social media marketing services, this won’t be a problem either. 

Agency

Pro: A digital agency will have some kind of communication and service framework in place. They'll also meet on a regular basis to discuss the project’s development.

Con: While a digital firm will naturally care about its reputation, individual marketers inside the agency will not be held to the same standards, thus providing great service will not be their first concern.

  1. Level of Priority

‍Freelancer

Pro: Freelance social media marketing experts often have fewer projects than digital agencies, so they can keep your project on priority. If the project is big enough, they will prefer to work on one project at a time, so there’s no compromise on quality.

Cons: Due to a lack of resources, a freelancer may take longer to complete a project. 

Agency

Pro: A digital agency will have greater resources to complete your project more quickly.

Con: A digital firm is swamped with projects, and they will be under pressure to provide results for large customers who are willing to pay big money. They will not value the smaller customers as much and may not pay attention to your business.

  1. Flexibility

‍Freelancer

Pro: Freelancers are more flexible and do not work from 9 to 5. They also like an unstructured workday – which is why they started as freelancers in the first place! This will come in handy if you're faced with a disaster in the middle of the night or on the weekend.

They can make fast changes and modifications to your marketing campaigns, and you won't have to deal with corporate administration since you'll only be dealing with one individual.

Con: Some freelancers might charge you extra for working weekends.

Agency‍

Pro: With a digital agency, you know where you are in terms of time and can plan your business projects around it.

Con: At an agency, your marketer will only be accessible during regular business hours, and even then, you may be competing with other projects. A digital agency may not be able to provide the flexibility you need if your company operates on unconventional hours. 

Your marketer may also be engrossed in team meetings or out for lunch with prospective customers, being unapproachable at times.

Agency Vs. Freelancer: Which Option Is Right for Your Business?

social media marketing expert

In a nutshell, both options serve a different section of the market and can offer value when chosen by the right businesses for the right reasons.

A freelancer is an excellent option if you need social media and marketing services at affordable rates. A social media marketing agency is a decent option if you are high on budget and have a problematic brand that needs in-depth knowledge and industry experience.

Punch Line?

To pick and choose the best social media marketing services, it’s important to consider your business’s goals, structure, and people if you want to make the most of your marketing outcomes.

TaskShift helps you in hiring a social media expert for your unique marketing needs while taking care of the management process and quality assurance. 

Using TaskShift to hire a social media expert means you'll never have to worry about finding the perfect freelancer again.