Logo design trends have come a long way since the introduction of the first corporate logo in the early 1900s. There is no shortage of inspiration from classic logos that continue to be widely recognized today to quirky ones that have been out of business for decades.
As a professional logo designer, you must always remain up-to-date with the latest logo design trends. You should be able to guide your clients towards a more appealing and creative look for their company's logo. In this article, we will take a quick look at some of the world's most popular logo design trends in 2021.
12 Logo Design Trends in 2021
2021 was the year of stars. Designers left no stone unturned when searching for different celestial representations. From four-pointed stars to literal lightning bolts, you’ll find many brand Logos decorated with these little symbols.
However, it was the Asterisk punctuation mark that became the most popular rendition for designers. Asterisk logo design is a trend that has become popular with many corporate businesses, both large and small. Asterisk logos are simple in nature, yet they have a certain appeal to them. Besides a star, they can represent several ideas such as a sun, a flower, a symbol of recognition, etc.
The off-jog logo design trend is popular due to its minimalistic and fresh appearance. The flat style provides a nice contrast with other overused styles such as 3D and realistic logos while also being easy on the eyes when it comes to background color options.
The symbolism behind the design is also quite interesting. The sudden change in direction can represent a number of different ideas. It most likely represents the transition we are currently experiencing in this modern age. The hectic environment produced by the pandemic has forced a change in direction, similar to how the logo depicts alteration.
The quadrant logo design trend focuses on simplicity and aesthetics. It has been used by many successful brands. The trend is said to have been born out of a need for designers to create logos that stand out from the crowd, and it's slowly become a standard in the world of logo design, with many designers leaning towards using this technique in their work.
A quad logo is created by splitting an icon into four equal parts horizontally or vertically so that each slice contains an identical shape. This allows for unique designs and provides high levels of consistency across all aspects of the brand identity.
There’s something about typefaces that keeps designers coming back to them every once in a while. The latest design trend involves manipulating fonts to create a logo made up of different typefaces with variable widths and weights. The transition from one font to another establishes this sense of evolution. It most likely personifies the adoption of change and diversity we're seeing in recent times.
On the technical side, variable fonts allow type designers to create a single font file that is scalable and responsive. Variable fonts are now considered as the next big logo design trend in 2021 by design experts.
After spending months in isolation, designers are now seeking enlightenment from age-old designs and practices. One such method that has recently gained traction is the use of stained glass in modern logo design.
This logo design trend is part of a new wave of logo ideas that uses vivid colors and shapes to communicate a vision rather than just text. Colorful, abstract shapes are being used to create visually appealing logos that can be recognized from across the room.
Stained glass represents a very sophisticated material, and it can be used for virtually any type of industry. It's also easy to see why so many designers are drawn to this new trend. From antique companies to architects, anyone can incorporate this cutting-edge style.
Nature Inspired Logos
In the world of branding, one of the most effective ways to create a sense of familiarity and comfort is to incorporate elements from nature. We all recognize specific shapes and colors as being representative of a particular season or aesthetic. This is why designers have started incorporating them into logos and other designs.
Nature-inspired logos have brought a breath of fresh air to the branding landscape. Admiring these logos brings a sense of relief, and albeit for a brief moment, you forget the chaotic background we're currently living in. This design is definitely going to resonate with many customers and clients.