How Much Does a Logo Design Cost in 2021?
- 18 March, 2021
You’ve already settled on the fact that you need a stellar logo design as it makes you stand apart from the competition and helps you foster brand loyalty. Now, the second most important thought that may bug you is, “How much does a logo design cost?”
This is an important question to consider and the answer to this is a simple formula. The cost of your logo depends upon the quality and value it gives to your brand. The better the quality the higher the prices will be.
In this blog post, we will talk about the different ranges of logo design costs and the factors that add to varying prices.
How Much Does It Cost to Design a Logo?
The cost of a logo mainly depends on the skills of a designer or the agency and the level of details and thoughts that go behind its creation. A simple logo may cost you as little as $5, whereas a logo created by a high-end design agency may set you back over thousands of dollars. Undeniably, the price would reflect the quality of the logo.
In order to address the cost query, here are some price ranges for logo design. But, keep in mind that these are all estimated figures compiled from various sources.
Ordinary Logo Design Costs:
DIY/ Logo makers: $0 – $50
Logo templates: $5 – $100
Logo Contests: $50 – $500
Mid-Range Logo Design Costs:
Beginner freelance logo designer: $50 – $1,000
Skilled freelance logo designer: $1000 – $5,000
High-End Logo Design Costs:
Small design agency: $5,000 – $10,000
Mid-sized agency: $5,000 – $25,000+
Large design agency: $25,000 – $50,000
Famous agencies: $50,000 – $1,00,000 +
Logo Design Plans
1. DIY/ Logo Makers: $0 – $50
Making your logo by yourself is the cheapest option. If you're a skilled designer who knows your way around designing tools, you’re good to craft your logo. If this is not the case, you'll need the help of an online logo maker.
While online logo makers are the most cost-effective solution to build your logo, yet they provide only a limited number of standard icons and font choices. If you want to try this option, check out the following best free logo makers.
2.Logo Templates: $5 – $100
Pre-made online logo templates help you save time and effort while creating a logo from scratch. Most template logo files are compatible with Adobe Illustrator and you'll need the software to customize the design.
These services require a paid subscription. Once you’ve bought the template, you need to change the colors and replace the generic text with your company's name.
Know that if you use a template, other people might have a logo that looks very similar to yours. Clearly, you would not want to waste your resources on clichéd and unoriginal design concepts.
3. Logo Contests: $50 – $500
A logo contest is a means of crowdsourcing your project. You post a complete logo description to a group of designers, along with the price you're willing to pay for a design. Freelancers may then submit their creative designs for consideration.
You’ll go through the dozens of submissions and select one logo. When the process is completed, the designer will submit your logo in a variety of file formats.
In contests, the designers do not usually devote time to the project and often plagiarize the logo design. It’d be better to hire a professional freelance creative logo designer instead of going for design contests.
Mid-Range Logo Design Pricing
Many small to mid-sized business owners would be looking for a professional logo design in this category.
1. Beginner Freelance Logo Designer: $30 – $1,000
Opting for a freelance logo designer can be a great choice as you won’t need to brainstorm design concepts anymore. Your designer will be there to do that.
A beginner freelance logo designer will have relatively less experience and will likely offer reasonable rates. Their price range may vary from $30 up to $1,000 depending upon the relevant experience and skills they possess in the field.
There are various freelance platforms where you can hunt out for a designer who aligns well with your requirements.
2. Skilled Freelance Logo Designer: $1,000 – $5,000
If you are a business owner with not so limited budget, you can opt for a skilled freelance logo designer. You can find them on multiple online freelancing platforms. Their profile status and ratings will uncover their experience and proficiency.
Skilled logo designers offer prices that are relatively higher than beginners or mid-level logo designers and may range from $1,000 up to $5,000.
Some top freelance logo designers might own their personal websites where they offer their design services. Whatever the case may be, this category of logo designers would offer incomparable logo design services that’ll knock your socks off.
High-End Logo Design Pricing:
1. Small Design Agency: $5,000 – $10,000
A small design agency keeps things tight, allowing you to work with a limited number of designers at a reasonable price. In most cases, you'll deal with a point of contact rather than directly with the designers.
Prices may vary from $5,000 – $10,000.
2. Mid-Sized Agency: $10,000 – $25,000+
A mid-sized design agency produces higher-quality work, but it comes with higher costs as it may have to employ project managers and different designers to work on a single project.
Prices may vary from $10,000 – $25,000 or more.
3. Renowned Branding Agency: $25,000 – $1,00,000+
Another option to get your customized logo design is to employ a professional design agency, which is the most expensive of all categories.
Design agencies make sure to conduct thorough market research and competitor analysis to determine how the brand can stand out in the market. Moreover, creative teams are employed to approach the project from all directions and bring the best out of it.
But of course, it comes with exorbitant costs and overheads, and very few brands would employ a costly design agency for their project.
If you plan to go for this option, leave no stone unturned in doing your research into their job, style, and client satisfaction, just as you would if you were hiring a freelance logo designer.
Over to You
Now that you know the complete price range of logo designs and which category would offer you the most commendable services at reasonable rates, you’re all set to pick and choose the best option for your project.
Do it once and do it right, otherwise, do it right or do it twice. The choice is yours!