The 10 Popular Print Jargons You Should Know Before Hiring Print Design Services
- 14 July, 2021
Crop. Bleed. Absorption. Feeling lost? No doubt that you’d be. Hearing printing terminology for the first time may be perplexing if you are unfamiliar with them.
Designers and print professionals use a wide range of printing terms, words, and phrases that can make you super confused.
But it can be pretty useful if you are familiar with one or more print design terms so you can better understand how designers go about with their work. In fact, these terms may also help you while you are hiring a professional print designer.
Let’s take a look at some of the important printing terms.
10 Common Print Design Services' Terms
The four-colour process of printing is referred to as CMYK. CMYK colour models are used in the printing of almost all print designs, including books, magazines, brochures, newspapers, and business cards, among other things.
Each letter represents a different hue used in the process.
C stands for Cyan.
M stands for Magenta
Y stands for Yellow
K stands for black
All of the shades are produced by combining various values of these four colours. Since print processes are based on CMYK printing, they need to match CMYK colour values in order to produce accurate results.
Using the CMYK colour system ensures that your print projects are uniform in appearance. To preserve brand consistency, it is preferable to utilize the same CMYK values for every project.
Before submitting files for printing, make sure your designer converts them to CMYK format to guarantee the best and most accurate print result possible.
Printing quality is measured in dots per inch. To produce an image, many printers use small dots per square inch; more dots equals more precision and detail.
The most common print resolutions are 300 and 600 DPI, depending on the kind of paper and printer used.
It's essential to keep in mind that raising the DPI will result in larger file size. To ensure efficiency, it is suggested that each file be saved at an appropriate print DPI.
The term "bleed" refers to the additional image space needed when you want the images on your poster to reach all the way to the borders of the final product. Your printer will ask you to expand your design beyond the expected boundaries.
This excess border will be removed to ensure that your final product is completely covered. Hence, the bleed is the amount of additional space that is needed.
Anything larger than 16 by 20 inches that requires the use of a specialized printer is referred to as a large format. Banners, posters, and billboards are printed in large format.
Large format printing is distinct in the way that it is intended to be seen from a distance, and as a result, they often seem pixelated or low-quality when seen closely. However, these printed items seem crisp and clear from a distance.
For large-format projects, your designer needs to know how the final product will be utilized to make sure that you have a well-printed design when put on a display.
Pantone colours are a set of universal colours that can be replicated by any printer in the world, also called PMS (Pantone Color Matching System).
The CMYK, RGB, hexadecimal and Pantone colour codes are provided for each colour. The use of these codes helps to establish colour uniformity across print and digital platforms.
Pantone standards consider paper when combining colours and utilize a set of letters to indicate the kind of paper used in each colour combination. The colour number is followed by the letters C, U, or M, which stand for coated, uncoated, or matte paper.
A Raster Image Processor (RIP) is a computer that converts output files into printer-specific data.
Any file – image or text, raster or vector – is converted into a high-resolution single file that can be read by printing equipment. RIP converts data into a bitmap that can be printed.
For the RIP process to work effectively, files must be packaged correctly, and the software must be able to "read" all essential file information. For this, make sure your designer provides links and font files with projects that are meant to be printed.
The most often used printing inks are solid, pigment, and dye inks.
Solid ink is a colour brick that is used in printing. Each tiny brick or stick rubs colour onto the printed object in a waxing-like style. Solid ink is excellent for printing vibrant colours.
Pigment ink comes in a fine powder form and rests on top of the paper rather than soaking into it. Pigment inks have a lengthy life and retain their colour. They may be a little costlier than dye inks.
Dye ink is a liquid-based ink, which soaks into the fibres of the paper to produce colour. It may create vivid colours, but it can also cause moisture or bleed on the paper. Dye inks fade the most quickly over time.
For high-volume print projects of 1,000 pieces or more, offset printing is frequently used. Rather than printing from a digital file, the printer creates a separate printing pallet for each colour and passes each print through each printing pallet to produce the final output.
Offset printing takes longer to set up, but it allows for the use of both CMYK and Pantone colours on the press. Large print projects are often re-run using offset.
Digital printing is a printing technique in which your source file is placed into a computerized machine that reads it and prints out a completed artwork, similar to how your home printer works.
There are many kinds of digital printing available today, and the technique your printer employs will be determined by the sort of document you're printing.
When compared to conventional printing techniques, digital printers have a faster set-up time, making them a more cost-effective choice for short-run jobs and specialized projects.
Modern digital printers can print on a broad range of materials, from paper to plastic, cloth, and vinyl, and new materials are always being tested.
For additional durability, laminating adds a thin coating of reinforcing plastic to your print work. It may be matte or glossy, or it can provide a tactile aspect to your print, such as soft-touch laminate, which has a velvety feel to it.
It is recommended for projects with a lot of ink coverage since it reduces set-off (where ink from one sheet rubs against the next).
It also prevents chipping which occurs when the edges of thicker boards look somewhat ragged after cutting, and it's particularly apparent when darker colours run to the sheet's border. Lamination creates a barrier that prevents this from occurring.
Who Needs Print Design Services?
If you need tangible resources for your brand recognition, you ought to go for online print design services. Print design is an excellent marketing means to promote your product and have a better and wider reach.
A well-planned visual presentation elicits an emotional reaction and also hits the subconscious mind of your target audience.
In many respects, print and digital designs are comparable. They strive towards the same goal to communicate with a specific audience, and the same design principles apply to both print and digital media.
Print design, on the other hand, varies from digital design in a few important aspects.
What Services Do Graphic Designers Offer?
Before hiring a freelance graphic designer, it is imperative that you ask them what sorts of design services they offer. Not every designer specializes in print design.
Also, keep in mind that print and digital design each have their own set of difficulties and subtleties that can only be anticipated by experienced and educated designers.
As a result, graphic designers must be skilled not just in design, but also in the presentation of unified concepts across any media in a coherent and technical manner.
Is Print Design Dying?
Businesses are spending billions of dollars on digital advertisements, social media and other websites in order to boost sales and expand their digital footprint. However, this does not rule out the importance of print media.
Print design services have always been and will continue to be an excellent marketing tool for your brand’s expansion.
It's one of the most crucial aspects of a brand's marketing strategy. For all types of businesses, it leads to increased income and improved brand awareness.
Even in 20201, several well-known brands such as McDonald's, Burger King, and Airbnb use different kinds of print advertising. So it's fair to conclude that print isn't going away anytime soon, and it may even be a key component in unlocking great possibilities for your brand’s development.
If you don't use print design services for your business, you're already losing out.
It’s understandable that different businesses require different marketing solutions to reach out to their customers.
While some brands might do well with only online engagement, other brands use a blend of both print and design services to launch themselves in the market and stand out from the competition.
Important Benefits of Print Design Services
We already came to the conclusion that print design services are a critical component of your brand’s development. But, let’s look into some more benefits.
As obvious, printed material is a tangible resource. Brands use posters, flyers, and brochures to promote their goods and reach out to new prospective consumers. Customers may take such materials with them at all times and utilize them to learn more about the offered goods.
On the flip side, digital ads can only be targeted to a customer when they are using an electronic device, mostly without the intent of buying the product.
With print designs, businesses get better reach in terms of marketing or product promotion.
Good Customer Engagement
Customer engagement leads to increased revenue, product recommendations, and customer loyalty. However, contrary to common perception, digital media is ineffective in this regard.
According to several types of research, people aren't very engaged with the digital advertisements they encounter. Individual consumers describe digital advertising as intolerable and bothersome, similar to the irritating YouTube ads that we can't skip and have to bear through to get to the video.
However, print design has a significant impact on engagement. A consumer will likely spend a few minutes reading a well-written printed piece that provides them with sufficient information to make an informed choice.
Now that you know some common print design services’ terms and why you need print design in 2021, it is best to hire the best freelance print designer for high-quality designs.